Our advertising solutions offer integrated methods to help you grow your foodservice and food retail business. We deliver creative, multi-platform foodservice marketing programs that drive a measureable return on investment.

Digitally we have creative and high-impact solutions for any advertising budget. Our digital offerings include website advertising, rich media, eBlasts, newsletter ads, and more.

Print solutions are also a key way to reach our audience. Some options include magazine advertising, supplements, classified advertising and direct mail.

Last but not least, we work with our advertising partners on custom and event solutions. These include native advertising, advertorials, whitepapers, webinars, custom research, event sponsorships and more.

Whatever your target audience or objective, we can help move your business forward with leading foodservice and food retail supplier marketing strategies.

MEDIA KIT

Media Kit - Restaurant & Foodservice

With over 3 million points of contact every month, we cover the entire foodservice industry, from chains to independents, and commercial to noncommercial. Let us deliver reach, engagement and results through our network of brands and foodservice marketing opportunities.

2018 Media Kit coming soon

Media Kit – Food Retail & Grocery

Supermarket News is the leading media brand in the food-retail industry. No other brand reaches more senior-level decision makers across as many platforms. Let us deliver reach, engagement and results through our network of brands and marketing opportunities.

2018 Media Kit coming soon
ADVERTISING

Website Advertising

Showcase your thought leadership while driving high quality leads. Website advertising is a great way to provide solutions, make recommendations or expand on brand awareness via our existing network of sites.

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eNewsletter Advertising

Staying top of mind is key to building awareness – and eNewsletters let you reach foodservice and food-retail professionals directly in their inbox.

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Print Advertising

Our in-depth content offers the perfect environment to build awareness for your company as the critical, yet hard-to-reach foodservice and food-retail professionals investigate products and solutions at every stage of the buying process – from awareness to action.

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Franchise Focus

Finding the right franchisee is just as important as having a winning franchise concept. Connect you with the right franchise prospects that can help grow your franchising business.

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CONTENT MARKETING

Content Channel + eNewsletter

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. This program give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

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Email Campaigns (eBlasts)

A quick and straightforward way to promote your message to foodservice and food-retail professionals. This personalized, single-sponsored message allows you to speak directly to our audience.

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Infographics

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

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Native Advertising

Build ongoing conversations between your brand and our audience by providing value through relevant content instream with our native advertising programs. With the proliferation in mobile usage and social sharing, native advertising integrates high-quality content into the audience’s user experience.

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White Papers

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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Webinars

Webinars are a turnkey, cost-effective way sales and marketing tool that helps position your company as a category leader. Our state-of-the-art webinars, unrivaled in the foodservice and food-retail industries, provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

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EVENTS

MUFSO Conference

MUFSO, the Multi-Unit Foodservice Operator conference, is where foodservice leaders meet to get the most current, relevant restaurant business information and share best practices with industry peers. Attendees represent every segment and discipline in foodservice.

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FM LIVE!

FM LIVE! brings together the most influential college and university foodservice directors to share best practices and allows attendees to network with industry peers while they are in town for the National Association of College & University Food Service (NACUFS) Conference.

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In-Person Events

Make a lasting impression by networking with your current and potential clients in person. Bringing people together for educational learning creates an open and receptive environment for new product and service information and gives attendees an opportunity to interact with your products and services in a more memorable way.

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RESEARCH

Custom Research

Penton’s Food & Restaurant group has produced industry-leading research. Our expertise has helped industrial suppliers introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

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Ongoing eListening

Our Social Media eListeningTM services give your company continued benchmarking and strategic analysis to provide comprehensive social media marketing measurement, and strategy revision recommendations.

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Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

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Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research.  A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

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LEAD SERVICES

Content Syndication Lead Touch

Leverage a 3-touch nurturing program that promotes lead quality more than lead quantity. The Content Syndication Lead Touch Program keeps the conversation going by generating interesting and engaging contacts.

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Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

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Penton SmartReach

Expand your reach across just about every industry with the Penton master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.

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SEARCH ENGINE MARKETING

Monthly SEO

Gain keyword strategy development, continuous site improvement recommendations, on-page optimization efforts, key link building and in-depth reporting, giving you the knowledge and expertise to improve your search engine rankings and site performance.

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SEO/PPC Combo

This service is designed to help attain immediate search engine traction and results through paid-search advertising (PPC), while garnering lasting value by achieving higher natural search engine (SEO) rankings around keywords that are core to your business.

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